Inconsistent Business Information Confuses AI
AI tools need clear and consistent facts.
If your business has:
- Different names on different platforms
- Old addresses or phone numbers
- Multiple descriptions of what you do
AI may skip you to avoid giving wrong answers.
Example:
If one site says:
“We are a digital agency”
And another says:
“We are a software company”
AI doesn’t know which is correct — so it may recommend neither.
5. AI Doesn’t Like Vague or Marketing-Heavy Language
Humans may enjoy phrases like:
- “Best in class”
- “Leading solutions”
- “Innovative excellence”
AI does not.
AI prefers:
- Simple explanations
- Clear services
- Specific industries
- Concrete outcomes
Bad for AI:
“We provide world-class innovative solutions”
Good for AI:
“We help small restaurants manage online orders and delivery”
The clearer you are, the easier it is for AI to recommend you correctly.
6. Voice Assistants Are Even More Selective Than Chatbots
Voice assistants usually give:
- One answer
- Or three at most
This means competition is extremely high.
They prioritize:
- Well-known brands
- Local relevance
- Strong reviews
- Trusted directories
If your company doesn’t clearly stand out, voice assistants may default to:
Frequently mentioned companies
Bigger brands
Older businesses
